IMC - Australian National institute of Management and Commerce

IMC is an Australian higher education provider with campuses in Sydney, Perth, and Hobart, focused on shaping future leaders in business and technology. In this fictional project, I developed a new visual system based on a brand audit that revealed inconsistencies across key assets. The original logo was kept, but I created a cohesive visual identity to reinforce clarity, professionalism, and academic excellence. Applications included institutional materials, presentation decks, and digital communication.